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OUR WORK

Real problems. Real people. Real outcomes.

Every project starts the same way: go find out what's actually true, then build something real on top of it.

Who We Help

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LegalEASE

LegalEASE needed to understand the real barriers keeping underserved employees from asking for legal help, barriers no survey was going to surface on its own. In-depth interviews turned into a behavioral framework that reshaped how their legal benefits program talks to the people it's meant to serve.

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Proactiv

A stalled, siloed team needed one shared, honest picture of the customer journey before they could agree on what to fix first. Secret shopping, direct customer interviews, and a hands-on workshop gave them that picture, plus a trained team that could keep testing on their own.

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Equip (LegalZoom)

LegalZoom needed to shift from one-time legal purchases to a service people would trust and stick with, in under six months, ahead of an IPO. Research with small business owners uncovered the missing piece, a dedicated advocate role, that became a $6.5M product used by 2,600 businesses.

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Have a Problem That Looks Like One of These?

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