Spot the Signals
This tool helps teams define what “good” looks like at every stage of the customer journey and spot the signals (and gaps) that matter most.
Use this when:
You’re launching or reworking an experience
You need clear signals to guide decisions cross-functionally
You’re tired of tracking what’s convenient instead of what matters
Tips:
Clarity wins. If the success signal is vague (“more engagement”), dig deeper. Get uncomfortably specific.
Don’t just measure what’s convenient. Look for indicators that reflect quality, confidence, and readiness, not just usage.
Guess less. If you’re making assumptions about behavior or outcomes, call them out. They might be costing your team real alignment.
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