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Innovation strategy is an intentional approach for evolving culture organization structure, and behavioral habits. 

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'Aha' Moments: Innovation of the Past

Our Approach

“We need more innovation!” “I had an epiphany!” “We’re going to disrupt the fill-in-the-blank industry!” These phrases can seem all too familiar for those in design and technology fields and are the symptoms of innovation-culture dysfunction today. Alongside those common refrains lie leaders’ and workers’ legitimate frustration and skepticism of their organizations’ capacities to deliver something new and their inability to do something different from the way it’s always been done. What prevents desired innovative outcomes?

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